Affiliate Marketing in South Africa: Affiliate marketing is by far the best way to make money online. We have many companies making millions of Rands with affiliate marketing and then we have many people making zero rands. In this article, we will show you how to make money with affiliate marketing in South Africa.
1. What is Affiliate marketing?
Affiliate Marketing is the process of selling products or services that belong to other companies for a commission. You sell without having the actual product, all you do is share your link with people and if they buy through your link you get paid. Companies or affiliate networks will pay you every time there is a sale.
Commissions received for every successful purchase vary. Each company will set its commission percentage for its affiliates. Some will give as little as 5% commission per sale, where as others give up to 200%.
Yes, there are some companies that will give up to 200% commissions per successful sale. Remember, there are services that sell different plans/packages. These companies have strong strategies in place. Most of them will push their cheap packages, aiming to sell you upgrades as time unfolds. So such companies might pay their affiliates up to 200% in commissions knowing they’ll recover those costs through upsells.
Affiliate marketing offers vary in many ways. There are affiliate offers that will require you to sell something to get paid and there are those that won’t require you to sell anything but will pay you when your referrals perform a specific action such as give their numbers, emails, complete a survey or signup for a free trial. The latter is easy and most people prefer it because no one has to pay for anything.
2. Why Most people fail with Affiliate Marketing in South Africa?
As we have already mentioned before, there are people who are making a lot of money with Affiliate Marketing and there are those who are really struggling to make their first R1000.
The main reason why many people fail is that they think affiliate marketing is simply pasting your affiliate link on Facebook and boom people will start buying and they will start earning. This is why we have many people spamming people’s posts, groups, and comments with affiliate links.
No no no, it doesn’t work that way. Just like in any other business. Customers will only buy if the service or product meets their needs. That is if it solves a real problem they have. Everything is about value for money. People only release their money if they are buying something valuable. That is something that holds more value to them than the amount they are parting with.
Always put yourself in the position of the people you are selling to. If it was you in that position would you buy the service or product? and would you buy or not buy? these answers will help you understand if you have provided enough value to your customers or not.
3. How to do Affiliate Marketing in South Africa
Now, what should you do? The first thing you should do is establish a reliable business as every other business does. Build a brand that people will follow, love, and trust. Trust should be the foundation of your business and you should establish yourself as an expert.
For example: if you want to affiliate for agricultural products/services. You can create a blogging website, Facebook page, Quora space, a LinkedIn page, a medium blog that focuses on agriculture, where you’ll be able to provide valuable content to your readers. With time you’ll get followers. Your followers will eventually turn into loyal followers who rely on you for everything that has to do with agriculture. Then you can start reviewing any agricultural-related products/services.
In your reviews, you can include affiliate links where your followers will be able to purchase the service/products. This way it will be much easy for you as many will buy what you have recommended. They will buy because they trust you and regard you as an expert in the field.
This is way too effective than going to agricultural groups on Facebook and randomly pasting your affiliate links. So you either choose to go the simple way and spam people’s platforms or you can build a reputable business that will make more money in the long run. The choice is all yours.
4. Affiliate marketing is a real business that requires hard work
As already mentioned. You should establish yourself as a real business. Now another important thing is to work hard and smart.
By working hard I mean put in the work and hours required to turn your affiliate marketing business into a successful business. You must write quality content that will keep your audience coming back for more. Make sure your content solves their problems and helps them become better people who will be able to make well-informed decisions.
There are many platforms you can use to build your brand and establish yourself as an expert. But the most important thing will be gathering more knowledge about the subject you’ll be focusing on, then you’ll know how to advise and guide people. People will love and respect you for your knowledge and that is what will build your business.
Working smart will also help you increase your revenue. You can ask the companies you’re affiliating with to give your customers discounts to make your affiliating journey more successful. This way your customers will have a reason to buy through your link than buying directly from the store.
Again you can ask the company for advertising materials such as email swaps that have been proven to convert over the past years. then use those email swaps to increase your sales. Youtube, is also one great platform to advertise on. It is simple and cheap to advertise on youtube. So you can also ask for marketing videos that you’ll use as youtube ads. The power is in your hands as most affiliate networks and companies will give you an affiliate manager who will be there to assist you every step of the way. This will help you establish a successful business in affiliate marketing in South Africa.
5. You can write content on the following platforms to get more audience
Establishing your presence on all these platforms will help you expand your reach and earn more followers.
6. How to get affiliate marketing offers?
You can ask companies to affiliate their products or services. Most companies will agree as this is a win-win situation. Most big companies have affiliate programs on the footer of their websites.
You can go to the affiliate link and register as an affiliate. Do note that some companies will ask you how are you going to market their products or services for them to approve you. So do not panic, tell them you have a website and explain your website to them. Tell them how your website will help you generate sales. You can also tell them that you have a social media page with many followers and if you have started producing content on the websites mentioned above you can explain that to them as well. Or just tell them that you have a huge email list where your market their services.
This article has explained the best ways to do affiliate marketing in South Africa.
You can also use affiliate marketing networks to get products or services to an affiliate. there are many networks you can use but here are a few below:
- CJ affiliate
- Rakuten Marketing
Now you know about affiliate marketing in South Africa